What clothes should I buy for the Chinese New Year? Full analysis of 2024 Spring Festival outfit trends
The Spring Festival is approaching, and buying new clothes is one of the traditional customs of Chinese people during the New Year. As the Spring Festival of 2024 approaches, major e-commerce platforms and fashion media have released the latest clothing trends. This article will combine the hot topics on the Internet in the past 10 days to analyze the most popular clothing choices for this year's Spring Festival.
1. Hot search keywords for Spring Festival clothing in 2024
| keywords | Search popularity | year-on-year growth |
|---|---|---|
| National style new Chinese style | 1,250,000 | +45% |
| Red outfit | 980,000 | +32% |
| plush jacket | 850,000 | +28% |
| knitted suit | 720,000 | +25% |
| loose down jacket | 680,000 | +18% |
2. Recommendations of popular clothing categories
According to sales data from major e-commerce platforms and recommendations from fashion bloggers, the following are the five most popular clothing categories during this year’s Spring Festival:
| Category | price range | Suitable for the occasion | Popular brands |
|---|---|---|---|
| New Chinese style improved cheongsam | 300-1500 yuan | New Year greetings and parties | Dense fans, deep flowers and trees |
| red coat | 500-3000 yuan | Visit relatives and friends | Peacebird, Evely |
| lambswool coat | 400-2000 yuan | Daily leisure | UR, ZARA |
| knitted dress | 200-1000 yuan | family gathering | Ou Shili, Lily |
| loose down jacket | 600-4000 yuan | outdoor activities | Bosideng, North |
3. Spring Festival outfit suggestions for different age groups
1.Children (3-12 years old): Red Tang suit, cartoon pattern sweatshirt suit, plush jumpsuit. Children's clothing with the zodiac dragon element is particularly popular this year, which is both festive and cute.
2.Teenagers (13-25 years old): National trend sweatshirt + overalls, oversize down jacket + sneakers, JK uniform/Hanfu. Younger groups pay more attention to individual expression and comfort.
3.Young and middle-aged people (26-45 years old): New Chinese suits, wool coats, knitted dresses. This age group pays more attention to texture and suitability for the occasion.
4.Middle-aged and elderly people (over 46 years old): Improved cheongsam, Tang suit, cashmere sweater. Comfortable and warm while maintaining traditional charm.
4. Analysis of popular colors for the Spring Festival in 2024
| Color system | Represent color | Applicable items | Matching suggestions |
|---|---|---|---|
| traditional red | True red, wine red | coats, sweaters | Paired with black/gold accessories |
| Warm brown series | Camel, caramel color | Cashmere sweaters, jackets | Same color gradient matching |
| fresh powder | Sakura powder, nude powder | sweaters, dresses | White/grey bottoms |
| National style blue | indigo, azure | Improved Hanfu | Gold embroidery embellishment |
5. Tips for online shopping for new Spring Festival clothes
1.Buy in advance: 2-3 weeks before the Spring Festival is the best shopping time, which can avoid the logistics peak and allow enough time for returns and exchanges.
2.Pay attention to materials: For winter clothing, it is recommended to choose warm materials such as wool, cashmere, and down, and pay attention to the ingredient labels.
3.Size selection: During the Spring Festival, you may eat a lot of food, so it is recommended to choose a slightly looser version for higher comfort.
4.Consideration of collocation: When purchasing, consider the possibility of matching with existing items to improve clothing utilization.
5.Return policy: Confirm the merchant’s special Spring Festival return and exchange policy, and keep the complete packaging and tags.
Wearing new clothes during the Spring Festival is not only a traditional custom, but also a way to express good expectations for the new year. No matter which style of clothing you choose, the most important thing is to be comfortable and happy. I wish everyone can find their favorite New Year jersey and have a fashionable and warm Spring Festival!
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