How much does a KFC pizza cost? Hot topics and price analysis on the entire network
Recently, the pizza products launched by KFC have become a hot topic on social platforms, especially the price and taste, which have triggered widespread discussions. This article will give you a detailed analysis of the price and market feedback of KFC pizza based on the hot content on the Internet in the past 10 days.
1. KFC pizza price list
| Product name | Specifications | Price (RMB) | time to market |
|---|---|---|---|
| Italian Bolognese Pizza | 9 inches | 39 yuan | October 2023 |
| Durian pizza | 9 inches | 45 yuan | November 2023 |
| Double pizza | 9 inches | 42 yuan | November 2023 |
2. Analysis of hot topics on the entire network
1.Price dispute:The Weibo topic #KFCPizzaIs It Expensive# has been read 120 million times. Consumers generally believe that the price of 39-45 yuan is slightly higher than similar products on the market, but the KFC brand premium and convenience have become the main reasons for paying.
2.Taste test:There are over 50,000 related notes in Xiaohongshu. Durian pizza has become the most popular item with a favorable rating of 82%, while Italian Bolognese Pizza has received 15% negative reviews due to the sauce being too salty.
3.Innovation evaluation:The topic "KFC Pizza Challenge" on Douyin has been played 380 million times. Consumers expressed surprise at the creative packaging of pizza in fried chicken buckets, and the average number of likes on related videos exceeded 500,000.
3. Horizontal price comparison
| brand | Similar products | Price (9 inches) | Price advantage |
|---|---|---|---|
| Pizza Hut | Super Supreme Pizza | 59 yuan | -20 yuan |
| Domino's | Classic meat pizza | 38 yuan | +1 yuan |
| Jamo Pizza | Fruit pizza | 35 yuan | +4 yuan |
4. Consumer purchasing suggestions
1.Discount guide:When purchasing through the KFC APP, new users can enjoy an instant discount of 10 yuan, and there is a second half-price promotion every Tuesday on membership day.
2.Best match:Netizens recommend the 49 yuan set meal combination of "Pizza + Golden Crispy Chicken + Coke", which saves 12 yuan compared to ordering a la carte.
3.Early adopter tips:Durian pizza is available in limited quantities every day, so it is recommended to place your order before 11 a.m. to avoid being sold out.
5. Opinions of Industry Experts
Catering analyst Li Min pointed out: "KFC launches pizza across borders this time, and adopts a pricing strategy ofmiddle priceThe positioning not only maintains the brand tone but also fills the market gap in the price range of 20-50 yuan. This product is expected to drive revenue growth of 8%-12% in the fourth quarter. "
As of press time, KFC's official Weibo has not responded to inquiries about price adjustments, but the comment area shows that more than 76% of consumers hope to launch smaller-sized early adopters.
The statistical period of the data in this article: November 1 to November 10, 2023. Data sources include mainstream social platforms such as Weibo, Xiaohongshu, and Douyin, as well as third-party monitoring agencies.
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