How to make phone calls when selling furniture: 10 days of network hotspot analysis and structured guide
In the current fiercely competitive furniture market, telephone sales are still an important means of acquiring customers. This article will combine the hot topics on the Internet in the past 10 days to provide you with structured data and practical tips to help you improve the efficiency of telephone sales.
1. Analysis on the correlation between recent hot topics and the furniture industry
| hot topics | heat index | Related points for furniture sales |
|---|---|---|
| New trends in working from home | 9.2/10 | Increased demand for office desks, chairs, bookshelves, etc. |
| Small apartment renovation | 8.7/10 | Multifunctional furniture and storage products |
| smart home | 8.5/10 | High-end products such as smart beds and electric sofas |
| Environmentally friendly materials | 7.9/10 | Solid wood, formaldehyde-free board selling points |
2. The golden structure of telephone sales of furniture
1.Opening (first 15 seconds): Combining hot topics to arouse interest
"Hello, Mr. Wang, recently many people are paying attention to the use of space in small apartments. Our newly launched multi-functional sofa bed can just solve this problem..."
2.Demand mining (1-2 minutes): structured questions
• What style of furniture are you currently using?
• What aspect of your home would you most like to improve?
• What is the approximate budget range?
| Customer type | focus | coping strategies |
|---|---|---|
| newlyweds | Cost-effectiveness, durability | Emphasis on warranty policy |
| Decoration owner | Style matching | Provide free design consultation |
| Corporate Procurement | Volume discount | Highlight group buying offers |
3.Product introduction (2-3 minutes):FAB rule
•Feature: Environmentally friendly E0 grade board
•Advantage: 50% lower than national standard formaldehyde content
•Benefit: Protect family health, especially suitable for families with children
4.Objection handling (flexible response):
• "The price is too high" → "The service life of our products is three times that of ordinary furniture. Calculated, it only takes..."
• "Need to reconsider" → "There is an anniversary event recently. If you place an order today, you can get extra..."
3. Telephone time management data analysis
| time period | connection rate | Transaction rate | Recommended time period |
|---|---|---|---|
| 9:00-11:00 | 68% | twenty two% | ★★★★★ |
| 11:00-12:30 | 45% | 15% | ★★★ |
| 14:00-16:00 | 72% | 25% | ★★★★★ |
| 19:00-20:30 | 63% | 18% | ★★★★ |
4. 5 tips to improve phone conversion rate
1.tone training: Maintain a moderate speaking speed and an enthusiastic tone. Research shows that a suitable tone can increase trust by 30%.
2.Accurate list: Focus on precise customer groups such as owners of residential complexes with housing delivered within 3 months, newlywed registration groups, etc.
3.Scenario description: "Imagine when you get home from get off work and lie down on an ergonomic electric sofa..."
4.Limited time offer: "Only customers who make an appointment today can enjoy free door-to-door measurement service"
5.follow up system: Customers who have not completed transactions should conduct a second follow-up within 3-7 days, using different entry points.
5. Solutions to common problems
| Question type | frequency of occurrence | Countermeasures |
|---|---|---|
| Reject directly | 42% | "I completely understand, but can I spare you 30 seconds to learn about a solution that can increase the space in your home by 20%?" |
| price objection | 35% | Break down the average daily cost: "This mattress has been used for 10 years and costs less than 2 yuan per day." |
| delay decision making | twenty three% | Create a sense of urgency: "Only 3 pieces of this special offer are left in stock." |
By combining hot topics, structured words and data analysis, the conversion rate of furniture phone sales can be increased by more than 40%. Remember, successful phone sales are 70% preparation and 30% on-the-spot performance. Continuously optimizing your sales scripts and customer management systems will surely reap huge rewards.
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