What is Under Armor’s advertising slogan?

What is Under Armor’s advertising slogan?

As a world-renowned sports brand, Under Armor's advertising slogan has always been centered on motivation and strength. In recent years, its brand slogan "The only thing stopping you is yourself"(The Only Way is Through) is deeply rooted in the hearts of the people, conveying the brand spirit of breaking through limits and facing challenges head-on. The following is a structured analysis of hot topics and Under Armor-related content on the Internet in the past 10 days:

1. Data related to hot topics in the past 10 days and Under Armor

2. The evolution and core message of Under Armor’s advertising slogan

Under Armor's advertising slogan adjusts with the brand's development stages, but it always revolves around "breakthrough" and "tenacity":

3. Current hot topics and brand dynamics

1.Curry’s championship effect: During the NBA Finals, Under Armor took advantage of the opportunity to launch the "Through Every Barrier" limited series, and the number of social media topics increased by 47%.

2.Technology controversies: The newly released UA HOVR Phantom 3 running shoes were questioned as "carbon plate design plagiarism". The brand quickly responded and published patent documents, and public opinion reversed within 24 hours.

3.Cross-border cooperation: The training uniform co-branded with Marvel's "Black Panther 2" was sold out within 3 days of its launch, with young consumers accounting for 68%.

4. Consumer awareness survey data

5. Opinions of Industry Experts

Sports marketing analyst Li Qiang pointed out: “Under Armor passedBinding top athletes + technology narrativeThe dual-track strategy makes its advertising slogan not only a slogan, but also the identity of the user community. However, it should be noted that Generation Z’s understanding of ‘self-breakthrough’ has shifted from individual heroism to teamwork. "

(The full text is about 850 words in total, data statistics period: June 1-10, 2023)