How much does Kobe beef cost? Revealing the price and market conditions of top quality Wagyu beef
Kobe beef, as the representative of Japan's top Wagyu beef, has always been famous around the world for its ultimate taste and high price. In recent years, with the upgrading of consumption and the development of cross-border e-commerce, Kobe beef has gradually entered the horizons of high-end Chinese consumers. This article will give you a detailed analysis of the price trend of Kobe beef based on the hot topics and hot content on the Internet in the past 10 days.
1. Analysis of Kobe Beef Price Trends

According to recent market research data, the price of Kobe beef is greatly affected by the part, grade and purchasing channel. The following is the latest price reference for major parts:
| parts | Level | Price in Japan (yen/100g) | China import price (RMB/100g) |
|---|---|---|---|
| filet | A5 | 3,500-4,500 | 280-380 |
| Sirloin | A5 | 3,000-4,000 | 250-350 |
| rib eye | A4 | 2,500-3,500 | 200-300 |
| Beef Short Ribs | A5 | 2,800-3,800 | 230-330 |
2. Key factors affecting price
1.pedigree certification: Authentic Kobe beef must come from Tajima cattle of specific bloodline in Hyogo Prefecture, and each cow has an "ID card".
2.Marbling score: The higher the BMS (Beef Marbling Standard) score, the more expensive the price. A5 grade can reach up to 12 points.
3.transportation cost: Air freight costs account for about 30-40% of the import price, and freight rates fluctuated significantly during the epidemic.
4.Tariff policy: China imposes a 12% tariff + value-added tax on Japanese Wagyu beef, which directly affects the terminal selling price.
3. Recent market hot spots
1.New trends in cross-border e-commerce: Tmall International data shows that Kobe beef sales increased by 150% year-on-year in the first quarter of 2023, with the main purchasing power coming from first-tier cities.
2.Counterfeit goods scandal: In March, a batch of counterfeit Kobe beef was seized in Shanghai, and the State Administration for Market Regulation reminded consumers to look for the "Japanese Meat Compensation Association" certification.
3.Catering industry applications: A high-end Japanese food store has launched "Kobe Beef Omakase", with single set meal prices ranging from 2,000 to 5,000 yuan.
| Purchase channels | Price range (RMB/100g) | Advantages | Disadvantages |
|---|---|---|---|
| Japan direct mail | 300-450 | Quality assurance | Long shipping time |
| Cross-border e-commerce | 280-400 | Convenient and fast | Inventory is unstable |
| High-end supermarket | 350-500 | Instantly available | Higher premium |
| Restaurant consumption | 400-800 | professional cooking | Service charge plus |
4. Consumption Suggestions
1.Look for the certification mark: Authentic Kobe beef should have the "Kobe Meat" certification mark issued by Hyogo Prefecture and a 10-digit traceability number.
2.Choose parts wisely: For daily consumption, you can choose the relatively affordable rib eye or upper brain.
3.Pay attention to promotional nodes: Cross-border e-commerce companies often have discounts during big promotions such as 618 and Double 11, and you can stock up and freeze them.
4.Storage considerations: Vacuum package can be frozen and stored for 6 months if unopened. It is recommended to consume within 3 days after opening.
5. Forecast of future price trends
According to the latest report from the Ministry of Agriculture, Forestry and Fisheries of Japan, the slaughter volume of Tajima cattle is expected to increase by 5% in 2023, but the Chinese market demand will grow by 20%, and the supply and demand relationship will support the price to remain high. Experts suggest that due to the fluctuation of the Japanese yen exchange rate, there may be a 5-10% price correction in the fourth quarter, which is a better time to buy.
In general, as a top-quality ingredient, Kobe beef is indeed expensive, but its unique taste and rare characteristics always make it a place in the field of high-end gourmet food. Consumers should choose appropriate purchasing channels and parts according to their own needs to obtain the best food experience.
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