How much does a solid color manicure cost? Analysis of the latest price trends and hot topics in 2024
Recently, the popularity of the nail art industry continues to rise. As the most basic and classic choice, single-color nail art has become the focus of consumers' attention due to price and fashion trends. This article will combine the hot topic data from the entire Internet in the past 10 days to provide you with a detailed analysis of the price range, influencing factors and market dynamics of single-color manicure.
1. Overview of single-color manicure price data in 2024
| city level | Basic monochrome (yuan) | High-end monochrome (yuan) | Popular brand reference |
|---|---|---|---|
| first tier cities | 80-150 | 200-400 | Nailogy, OPI flagship store |
| New first-tier cities | 60-120 | 150-300 | Delicate fingertips, Tiffiny manicure |
| Second and third tier cities | 40-100 | 120-250 | Fawn Manicure, ColorMomo |
2. Core factors affecting prices
1.Regional differences: Prices in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are generally 30%-50% higher than those in second- and third-tier cities, mainly affected by rent and labor costs.
2.Nail polish type:
3.Additional services: Recent social platform data shows that 73% of consumers will choose the "basic care + single color" package, which is 20-30 yuan higher than the pure single color consumption.
3. Correlation analysis of recent hot topics
| Hot search keywords | Relevance | Typical discussion content |
|---|---|---|
| #冰色NUDE | 925,000 | The most popular colors for workplace commuting |
| #quickmanicure | 683,000 | The rise of the 30-minute pop-up store model |
| #environmentalmanicure | 456,000 | Pregnancy grade nail polish premium |
4. New Trends in Consumer Behavior
1.Reservation period affects price: Some stores charge a 20% service fee during peak hours on weekend afternoons, while there are often 30% discounts on weekday mornings.
2.Membership system upgrade: A leading brand has launched a "single-color secondary card". The average price of 10-time cards can be reduced by 25%-40% compared to a single card.
3.DIY trend impact: Xiaohongshu data shows that sales of home manicure tools increased by 210% year-on-year, but the durability and precision of professional stores are still the core competitiveness.
5. Professional advice
1. When choosing a store, it is recommended to check the latest reviews and focus on the two indicators of "edge processing smoothness" and "color retention time".
2. Spring popular colors (milk tea brown, haze blue) are generally 10-15 yuan more expensive than regular colors, but some stores provide free seasonal limited color services.
3. Be wary of low-price traps: Services that are 50% lower than the market price may use inferior nail polish, which can easily lead to nail delamination or allergies.
Judging from the data, the monochrome nail art market will show an obvious consumption upgrade trend in 2024, with consumers more willing to pay a premium for healthy materials and professional skills. It is recommended to balance budget and quality according to your own needs and choose a regular and licensed nail salon.
check the details
check the details
en
